Lazo Cultural Newspaper

Lazo cultural was established (conceived) in 2001 as a production of HispanoUSA, a group dedicated to the impulse and development of Hispanics in the USA since 1997, with the utilization of information and publicity in print and online.

Thanks to the previous experience of our collaborators in printed media in Mexico and the United States, when HispanoUSA introduced Lazo Cultural in west Michigan it became the pioneer of the Hispanic media being printed and provided online , helping our advertisers reach more customers.

In the early years Lazo Cultural was focused mainly in presenting entertainment articles, little by little we started including news, focused on themes that concern the Hispanic community living abroad, and articles about the development of their businesses here in the USA. All of this, was accomplished by the intention  of serving the community in a more efficient manner.

Today Lazo Cultural is read by Hispanics of all nationalities but is targeted mostly to the Mexican community, which is  80% of the Hispanic community.

But we are not about information only

Lazo Cultural is also known by its extensive community outreach and service.

• We created the first Hispanic fashion show in Michigan exhibiting the clothes, jewelry, shoes, and make up from our own advertisers.

• We also created Expo Cultural where Hispanic businesses are able to showcase their products and services.

• We have presented a free legal clinic with the help of the attorneys that advertise with us.

• We have assisted our advertisers with their events, inaugurations, anniversaries, and celebrations like, mother’s day, Día del niño (Mexican day of the kids), Dia de muertos (Mexican day of the death), Cinco de Mayo, and Dia del Grito (Mexican independence day)

• We have been media coordinators for the Mexican Heritage Association

• We have also worked with the West Michigan Hispanic Center’s Festival

• We have promoted and supported the Mexican consulate with their mobile consulate program in several cities of Michigan and Ohio, where thousands of Mexicans were able to get their passports and consular ID cards.

• We have collaborated with the Institute of the Mexicans Abroad to successfully provide several programs like: Free text books, their bi-national health week, and many more.

• We have coordinated with many non profit organizations to successfully promote  their events.

• We have received many letters of appreciation, diplomas and are the proud recipients of the 2004 Entrepreneurial success Award from the Grand Rapids Area Chamber of Commerce.

In summary our overall philosophy and ethic is that by helping our readers and advertisers achieve their success, we will achieve ours.