OUR NEXT ISSUE WILL BE DISTRIBUTED ON APRIL 25. DEADLINE IS APRIL 21.
Secure your spot in our next issue before it's too late! Our advertising opportunities fill up fast, so act now to ensure your business gets the visibility it deserves.
Our editorial content is written by recognized writers and columnists from different countries, covering a wide range of issues of interest to the Hispanic community. From immigration and economy to fashion and more, our advice columns provide valuable insights that readers often save for future reference. In fact, studies show that our readers have a higher retention rate of our editorial content than other publications, which means your advertisements will be seen multiple times by engaged readers. Contact us today to learn more about how you can reach our loyal and growing audience.
Reach the rapidly expanding Latino community in Michigan and convert them into loyal customers through advertising in our publication.
Our publication, with more than 22 years of experience reaching the Hispanic community since 2001, offers a unique opportunity for businesses to connect with a targeted audience of Spanish-speaking individuals in a culturally relevant and sensitive way.
Not only is advertising with us cost-effective, but it also helps overcome language barriers and creates brand loyalty among the Latino community. Additionally, our publication is an effective way to reach the local market and demonstrate your company’s commitment to diversity and inclusivity.
Target: Hispanic / Latino / Mexican / Multicultural Language: English / Spanish Minority Controlled: YES Media Associations: AP
Average # pages per copy: 16-20 Hard-copy circulation: Monthly Day Distributed: Wed. / Fri. Pick up rate: 96%
Free publication: 97% Paid subscription: 1% Home delivery: 1% Direct Mail/Free: 1% Paid newsstand: 0%
Male = 46%Female = 54% 20-34 yrs old = 12% 35-54 yrs old = 53% 55+ yrs old = 35%
$0-19K = 2% $20K-35K = 14% $36K-49K = 33% $50K-75K = 21% $76K-99K = 24% $100K+ = 6%
62% of readers attended/graduated college. 7% post graduate.
With our publication, you can reach a specific demographic of Spanish-speaking individuals who may not be reached through English-language media.
Our publication allows you to connect with the Latino community in a way that is culturally relevant and sensitive.
Our publication can be more cost-effective than advertising in English-language newspapers with a broader readership, as it allows you to reach a targeted audience more efficiently.
We can help overcome language barriers for non-English speaking individuals, making it more likely for them to understand and engage with your product or service. Additionally, most of our readers are bilingual but they prefer to read in their native language, so you can reach a wider audience by advertising with us.
Our publication allows you to create brand loyalty among the Latino community by showing that you value and care about their culture and language.
By partnering with us, you can demonstrate your company’s commitment to connecting with and supporting the Latino community.
By advertising with us, you can increase brand awareness among the Latino community in Michigan, which can lead to increased sales and customer loyalty.
Our publication can help expand your reach to a new audience, especially if you are looking to expand your business or entering a new market.
By advertising with us, you can improve customer service by catering to the language and culture of the Latino community in Michigan.
By advertising with us, you can show that your business is diverse and inclusive, which can be appealing to a wide range of customers, not only the Latino community.
Hardcopies are distributed in West Michigan in the cities of: Grand Rapids, Wyoming and Kentwood.
Readership multiplier 3.6
Hardcopies are distributed in East Michigan in the cities of: Detroit, Blissfield, Dundee, Ann Arbor, Ypsilanti and Adrian. And in North of Ohio in the cities of: Toledo, Perrysburg, Freemont, Findlay, Lima and Defiance.
January 2025 Issue 558 Deadline:Monday, December 23, 2024 On Display From:Friday, December 27, 2024 Editorial Focus: New Year / Three Kings' Day / Martin Luther King Jr. Day
February 2025 Issue 559 Deadline:Monday, January 27, 2025 On Display From:Friday, January 31, 2025 Editorial Focus: Valentine's Day / Black History Month / St. Patrick's Day
March 2025 Issue 560 Deadline:Monday, February 24, 2025 On Display From:Friday, February 28, 2025 Editorial Focus: International Women's Day / César Chávez Day / Spring Equinox
April 2025 Issue 561 Deadline:Monday, March 24, 2025 On Display From:Friday, March 28, 2025 Editorial Focus: Holy Week / Children's Day / Earth Day
May 2025 Issue 562 Deadline:Monday, April 21, 2025 On Display From:Friday, April 25, 2025 Editorial Focus: Cinco de Mayo / Mother's Day / Labor Day
June 2025 Issue 563 Deadline:Monday, May 26, 2025 On Display From:Friday, May 30, 2025 Editorial Focus: Father's Day / World Environment Day / Summer Solstice
July 2025 Issue 564 Deadline:Monday, June 23, 2025 On Display From:Friday, June 27, 2025 Editorial Focus: US Independence Day / International Friendship Day / Guelaguetza
August 2025 Issue 565 Deadline:Monday, July 21, 2025 On Display From:Friday, July 25, 2025 Editorial Focus: Back to School / International Day of Indigenous Peoples / World Youth Day
September 2025 Issue 566 Deadline:Monday, August 25, 2025 On Display From:Friday, August 29, 2025 Editorial Focus: Mexican Independence / Hispanic Heritage Month / World Tourism Day
October 2025 Issue 567 Deadline:Monday, September 22, 2025 On Display From:Friday, September 26, 2025 Editorial Focus: Columbus Day / Halloween / Breast Cancer Awareness Month
November 2025 Issue 568 Deadline:Monday, October 27, 2025 On Display From:Friday, October 31, 2025 Editorial Focus: Day of the Dead / Thanksgiving / International Day for Tolerance
December 2025 Issue 569 Deadline:Monday, November 24, 2025 On Display From:Friday, November 28, 2025 Editorial Focus: Our Lady of Guadalupe / Christmas / Mexican Posadas
January 2026 Issue 570 Deadline:Monday, December 22, 2025 On Display From:Friday, December 26, 2025 Editorial Focus: New Year / Three Kings' Day / Martin Luther King Jr. Day
February 2026 Issue 571 Deadline:Monday, January 26, 2026 On Display From:Friday, January 30, 2026 Editorial Focus: Valentine's Day / Black History Month / St. Patrick's Day
The pricing below are NET per insertion and/or per month.Discount pricing available based on frequency.
9.5” x 12.5”
9.5” x by 6.25”
4.65” x 6.25”
4.65” x 3.10”
A: Our printed edition is distributed the last Friday of each month. Check our printing calendar.
A: Our deadline is Mondays prior to our publication date by 3:00 PM.
A: We started Lazo Cultural in 2001, but we have been in the print media business since 1991 and on the web since 1997.
A: We will send you an invoice by email. From there, you will be able to pay with any major credit card, through ACH, or by mailing in a check. For our frequent advertisers, we e-mail invoices on the first day of each month.
A: Yes, we have frequency discounts, please contact us.
A: It depends. If you want to reach bilingual readers you can place it in English, some employment ads are in English since they are looking for bilingual workers. Most of our ads are in Spanish since our readers prefer to get their information in their own language.
A: All ads featured in our printed edition will also appear in our digital editions at no extra charge. However, if you're interested in a banner ad on our website, please contact us for more information on pricing.
A: No. We could and we’ve done it, but we found out that the readers will pick up the paper and then leave the inserts in the place where they picked up the paper, which upsets the business owners that allow us to have our publication in their places because it generates trash for them. However, we can offer you 4 ad sizes in our printed publication or banners in our website.
A: Absolutely! We offer translation services for potential advertisers who want to reach a Spanish-speaking audience. If you're interested, please send us the copy text of your ad, and we will translate it into Spanish for you within 48 hours. If your ad is printed, there is no charge for the translation. However, if you decide not to advertise with us, there will be a translation charge at a rate of 0.10¢ per word. We look forward to helping you reach a wider audience with your message!
