Why advertise in Lazo Cultural?
Our editorial content is written by recognized writers and columnists from different countries, covering a wide range of issues of interest to the Hispanic community. From immigration and economy to fashion and more, our advice columns provide valuable insights that readers often save for future reference. In fact, studies show that our readers have a higher retention rate of our editorial content than other publications, which means your advertisements will be seen multiple times by engaged readers. Contact us today to learn more about how you can reach our loyal and growing audience.
Meet our Staff
Reach the rapidly expanding Latino community in Michigan and convert them into loyal customers through advertising in our publication.
Our publication, with more than 22 years of experience reaching the Hispanic community since 2001, offers a unique opportunity for businesses to connect with a targeted audience of Spanish-speaking individuals in a culturally relevant and sensitive way.
Not only is advertising with us cost-effective, but it also helps overcome language barriers and creates brand loyalty among the Latino community. Additionally, our publication is an effective way to reach the local market and demonstrate your company’s commitment to diversity and inclusivity.
Here are 10 benefits of advertising with us:
With our publication, you can reach a specific demographic of Spanish-speaking individuals who may not be reached through English-language media.
Our publication allows you to connect with the Latino community in a way that is culturally relevant and sensitive.
Our publication can be more cost-effective than advertising in English-language newspapers with a broader readership, as it allows you to reach a targeted audience more efficiently.
We can help overcome language barriers for non-English speaking individuals, making it more likely for them to understand and engage with your product or service. Additionally, most of our readers are bilingual but they prefer to read in their native language, so you can reach a wider audience by advertising with us.
Our publication allows you to create brand loyalty among the Latino community by showing that you value and care about their culture and language.
By partnering with us, you can demonstrate your company’s commitment to connecting with and supporting the Latino community.
By advertising with us, you can increase brand awareness among the Latino community in Michigan, which can lead to increased sales and customer loyalty.
Our publication can help expand your reach to a new audience, especially if you are looking to expand your business or entering a new market.
By advertising with us, you can improve customer service by catering to the language and culture of the Latino community in Michigan.
By advertising with us, you can show that your business is diverse and inclusive, which can be appealing to a wide range of customers, not only the Latino community.
Circulation
Lazo Cultural
10,000 Printed copies
Hardcopies are distributed in West Michigan in the cities of: Grand Rapids, Wyoming and Kentwood.
Readership multiplier 3.6
36,000 Monthly Readers
La Prensa
12,000 Printed Copies
Hardcopies are distributed in East Michigan in the cities of: Detroit, Blissfield, Dundee, Ann Arbor, Ypsilanti and Adrian. And in North of Ohio in the cities of: Toledo, Perrysburg, Freemont, Findlay, Lima and Defiance.
Readership multiplier 3.6
43,200 Monthly Readers
Our Trusted Partners, Past and Present:
Recognizing the Businesses That Have Worked with Us Over Time.
2024-25 Printing calendar, deadlines and editorial focus.
Reserve your ad spaceMonthly Rates
The pricing below are NET per insertion and/or per month.
Discount pricing available based on frequency.
